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Case Study
•
Marketing Optimizer
Marketing Optimizer, a global SaaS platform for Sales Engagement & CRM, delivers comprehensive marketing automation including A/B testing, call tracking, lead management, campaign tracking, and cold outreach capabilities.
Facing critical scalability constraints that threatened customer retention, Marketing Optimizer engaged EaseCloud to engineer a comprehensive infrastructure transformation. Our proven three-month methodology, refined across 100+ enterprise cloud deployments, delivered 65% performance improvements, 40% cost reduction, and 280 RPS capacity—ensuring predictable scalability for continued business growth.
Project Overview
Duration
3 months implementation
Company Size
Startup
Geographical Presence
Global
Client
Marketing Optimizer
Related Industries
Related Services
We deployed our systematic four-phase transformation methodology, proven across 100+ enterprise implementations, to modernize Marketing Optimizer's infrastructure. This structured approach guaranteed measurable outcomes at each milestone while maintaining zero-downtime operations.
Executed in 3 months using our battle-tested deployment methodology. Delivered ahead of peak usage periods with zero service interruptions, ensuring business continuity throughout transformation.
99.99%
System Uptime Achievement
40%
Cloud Cost Reduction
280 RPS
Increased Request Capacity
Quick Overview
99.99%
Uptime Guarantee Achieved
Architected zero-downtime migration from Windows to Linux ARM, implementing enterprise-grade security hardening. Upgraded PHP, MySQL, and Nginx to current LTS versions. Deployed multi-zone high-availability architecture with automated failover, ensuring 99.99% uptime guarantee.
40%
Cost Reduction Delivered
Applied proven AWS optimization patterns to eliminate infrastructure waste, achieving 40% cost reduction. Engineered 10x capacity increase (24 → 280 RPS) through systematic bottleneck elimination. Reduced API response time from 3s to 1s via query optimization and strategic caching implementation.
100%
Security Compliance
Deployed Auth0 enterprise authentication with role-based access control (RBAC) and multi-factor authentication (MFA). Hardened IAM policies following AWS Well-Architected Framework principles. Achieved SOC 2 compliance readiness through comprehensive security audit trail implementation.
90%
Deployment Time Reduction
Architected automated CI/CD pipeline using GitHub Actions and AWS CodePipeline, eliminating manual deployment errors. Implemented automated testing, security scanning, and deployment validation. Reduced deployment time from hours to minutes, enabling rapid feature iteration and continuous delivery.
Our proven transformation methodology delivered quantifiable results across all success metrics. Marketing Optimizer achieved predictable scalability, operational excellence, and substantial cost optimization—positioning them for accelerated market growth.
3s → 1s
API Response Time Reduction
5s → 1.2s
Page Load Time Reduction
24 → 280
Requests Per Second (RPS) Increase
40%
AWS Cost Reduction
API response time reduced from 3s to 1s, and page load time improved from 5s to 1.2s, resulting in faster user interactions. RPS increased from 24 to 280, enabling better scalability and concurrent user support.
Achieved a 40% reduction in AWS costs by optimizing cloud resource utilization. Faster deployment cycles enabled quicker feature releases, leading to more customer onboarding at the same operational cost, improving ROI.
Implemented secure authentication, enhancing user access control. CI/CD automation eliminated manual deployment errors, reducing downtime and increasing deployment efficiency.
Future-Proof Infrastructure – Scalable cloud environment supporting business growth.
Smoother Feature Deployments – CI/CD automation allows continuous improvement.
Lower Maintenance Costs – Efficient cloud management reduces overhead.
Stronger Security Framework – Compliance-ready authentication & access control.
Utilizing AWS services and cutting-edge technologies to deliver a high-performance, scalable, and secure cloud solution.
AWS EC2
AWS S3
AWS IAM
AWS SES
AWS RDS (MySQL)
AWS CloudFront
AWS Load Balancer
Linux ARM
Nginx
PHP (Slim Framework)
AWS CodePipeline
GitHub
PHP
Angular
Terraform
Auth0
AWS IAM
Prometheus
Grafana
AWS CloudWatch
Migrated from Windows to Linux ARM, improving security and efficiency.Upgraded PHP, MySQL, and Nginx to ensure better performance & compatibility.Built a high-availability database & web fleet, enabling seamless scaling.
Increased RPS capacity from 24 RPS to 280 RPS, supporting higher traffic.Reduced API response time from 3s to 1s, enhancing user experience.AWS Cost Optimization, cutting cloud expenses by 40% through efficient resource management
Integrated Auth0 for secure authentication & authorization.Strengthened IAM (Identity & Access Management) policies to prevent security breaches.
CI/CD Pipeline implemented using GitHub & AWS CodePipeline for automated deployments.Reduced deployment time, allowing faster feature rollouts & updates.
EaseCloud deployed our proven four-phase transformation methodology—refined across 100+ enterprise implementations—to engineer predictable, measurable outcomes for Marketing Optimizer. Our systematic approach delivered 65% performance improvements, 40% cost reduction, and enterprise-grade security compliance. This transformation positioned Marketing Optimizer for sustainable growth with guaranteed 99.99% uptime and scalable infrastructure capable of supporting 10x user growth.
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